Personalised Corporate SEO Workshops | Armbrüster Consulting

SEO WORKSHOPS for teams

Corporate SEO training

Improve the SEO skills of your team and boost your company's visibility with our practical SEO workshops, customised for your industry and business goals.

Discuss your workshop

Our approach

The Armbrüster Consulting team offers corporate SEO training offline in Germany and online internationally. Our SEO workshops are perfect for marketing teams, developers and other employees involved in SEO. Even though the program is defined, we adapt materials to your level of knowledge to ensure your team learns as much as possible.

What your team will learn?

Tested SEO strategies that work for your industry

Current trends in SEO and what to do with them

SEO and non-SEO tools to do the job more efficiently

Practical tips applicable to your website

"We don't just give your team fish. We teach you HOW to fish."

Maryanna Franco

Your SEO trainer

Corporate SEO workshops we offer

Whether you're selling products, offering services or running a SaaS platform – we have the right SEO training for your business model. All workshops are tailored to your industry, website and team goals.

SEO fundamentals for corporations

This workshop gives a strong SEO foundation for marketing and IT teams and is perfect for larger organizations navigating complex websites.

Topics covered in this SEO workshop

Introduction to SEO
Technical SEO foundations
Keyword research and search intent
On-page SEO and content optimization
Off-page SEO and corporate PR building
SEO for AI optimization and AI search engines
Local and international SEO for corporations
SEO analytics and performance tracking

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SEO fundamentals for increasing conversions

Learn how to optimize your website for search and conversions – from UX and CTAs to search intent and funnel-based content strategies.

Topics covered in this SEO workshop

SEO & the conversion funnel
Keyword research for conversions
Conversion-driven on-page SEO
Technical SEO & UX for better conversions
Content strategy that converts
PR link building & Authority for conversions
Local and international SEO
AI, search trends and CRO-optimized SEO
SEO analytics and measuring conversions

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SEO fundamentals for e-commerce

E-commerce SEO differs from traditional. Get SEO knowledge to build proper strategies that will bring conversions to your shop.

Topics covered in this SEO workshop

Introduction to e-commerce SEO
Keyword research for e-commerce
Product and category page optimization
Technical SEO for e-commerce websites
E-commerce content strategy
PR link building for e-commerce
AI & e-commerce SEO
Local & international SEO for e-commerce
SEO analytics and performance tracking

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SEO for service companies

We cover lead generation, service pages, and SEO best practices tailored to B2B or B2C service providers.

Topics covered in this SEO workshop

Understanding SEO for service-based businesses
Keyword research for service-based SEO
Optimizing service pages for SEO & conversions
Local SEO and Google Business Profile optimization
Content strategy for service-based businesses
PR link building & authority building
AI, search trends and service SEO
SEO analytics and measuring lead generation

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SEO for SaaS companies

SEO for user acquisition and retention: how to optimize landing pages and build authority in a competitive software landscape.

Topics covered in this SEO workshop

Understanding SEO for SaaS businesses
Keyword research and search intent for SaaS
Optimizing SaaS landing pages for SEO and conversions
Content strategy for SaaS
Link building and digital PR for SaaS
AI, future search trends & SaaS SEO
SEO analytics and measuring SaaS conversions

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ABOUT THE SEO TRAINER

Maryanna Franco, SEO consultant

Maryanna Franco is an experienced SEO consultant with over 15 years of experience working in Digital Marketing. She has helped businesses worldwide across e-commerce, SaaS platforms, and service-based industries achieve long-term success through tailored SEO strategies. Maryanna has had numerous SEO workshops in Slovenia, Portugal and online.

Her approach goes beyond standard SEO metrics; She focuses on conversion optimisation, revenue growth, and aligning SEO with her clients' business goals. With hands-on practice, Maryanna can teach you SEO strategies that drive measurable results, enhance user experience, and increase sales.